BzzAgent Glossary

The Basics

Word of mouth

The sharing of honest opinions about products, services, books, restaurants, films, etc. between two or more people

Word-of-mouth marketing

Companies marketing along with consumers, not just at them. Consumers get to try a product and then share their honest opinions with others

BZZ^®

What we call honest word of mouth, spread by an Agent as a result of our campaigns

BzzAgent UK Ltd./BzzAgent, Inc.

Cue red cheeks and coyness: yes, that's us — we're a word-of-mouth media channel that helps connect consumers with brands, companies and marketers to harness the power of honest opinions

BzzAgent™ Member/Agent

Someone who joins BzzAgent to discover new products and services and then spread word of mouth about them

BzzAgent Jono

Yes, he's real. Jono is our Director of Agent Communications, and he's the go-to guy for Agents when they have questions, suggestions or comments. Want to share something with him now? E-mail him at jono@bzzagent.co.uk.

The Central Hive™

The BzzAgent office in London (can also refer to the lovely and attractive folks who work there)

Frogpond™

Frogpond

The part of BzzAgent.co.uk where we offer word-of-mouth programmes for websites and online offerings (a bit different than BzzCampaigns, which are for physical products/services)

Frogs

Open to all Agents, these programmes let you discover, review and share online offerings, as well as take advantage of exclusive, special offers (to learn how Frogpond programmes differ from BzzCampaigns, visit the FAQs)

Frogpond Categories

Groups of Frogs related by content. Visit the Frogpond to subscribe or unsubscribe to Frogpond Categories.

Forums

Space in the Frogpond where Agents can discuss a particular Frog. After checking out a site, respond to other Agents' opinions or to ongoing discussions. Go ahead, get all cosy with your fellow Agents

How Agents Participate

BzzCampaign™

A word-of-mouth programme where Agents get to try a product, share their opinions about it with others and then let us know what happened

BzzKit™

A posted envelope or package sent as part of some BzzCampaigns — contents generally include a means of product trial, along with any printed educational materials and other items, such as vouchers or branded merchandise

BzzGuide™

A printed educational booklet with info about the product, what we're saying about it and suggestions on who, when and how to spread the word

BzzActivity™

A suggested method of spreading Bzz as part of a BzzCampaign (Agents are never obliged to spread Bzz, though if they do then we ask them to follow the BzzAgent Code of Conduct)

BzzReport™

A brief but detailed recap of a word-of-mouth interaction, submitted by an Agent as part of a BzzCampaign

Communications Developers (Com Devs)

These friendly people personally read and respond to the reports that Agents submit as part of BzzCampaigns

BzzGroup

A section of BzzAgent.co.uk devoted to BzzCampaigns focused on a particular theme, like books or a particular company's brands

BzzGuide

BzzGuide

A printed educational booklet with info about the product, what we're saying about it and suggestions on who, when and how to spread the word

What's the Bzz?

BzzGuide section no. 1 — overview of the product or service, along with what we're saying about it to friends

Just the Facts

BzzGuide section no. 3 — brief details and info about the product or service, in bullet point format to help you spread Bzz quickly and effectively

The Inside Story

BzzGuide section no. 2 — anecdotes and behind-the-scenes information on what makes the product worth talking about

BzzActivities

BzzGuide section no. 6 — suggested methods to honestly and effectively spread Bzz

My Status

Status

Status is how we thank Agents. When Agents complete certain activities, they help improve their Status and earn increasingly cool benefits, including Early Invites and bonus access to campaigns

[Miscellaneous] Bee

This is how we refer to the different levels of Agents, based on experience and participation. New Agents start with Solitary Bee Status, and as they improve their Status they gain increasingly useful and fun benefits

Honeycomb

What Agents get by completing certain BzzCampaign-related activities, in order to improve Status and gain benefits

Early Invite

Benefit available to Agents with Carpenter Bee Status and higher. The higher an Agent's Status, the sooner he or she receives an Early Invite when a new campaign launches. While Solitary Bee Agents don't receive advance notice of campaigns, some spots are always reserved for them

Golden Key

Benefit available to Agents with Social Bee Status and higher — Golden Keys are passes that allow Agents to join open campaigns they wouldn't normally be eligible for based on recruitment factors, such as age or gender