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BzzAgent CEO Dave Balter writes about why the advertising industry is broken and how clients, vendors and agencies need to work together to fix it.
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BzzAgent researchers aim to answer the question: Is WOM a form of social media?
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Dave's new book, The Word of Mouth Manual: Volume II is now available. Read how Dave's distributing the book and how you can get a copy.
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BzzAgent CEO Dave Balter writes about why the advertising industry is broken and how clients, vendors and agencies need to work together to fix it.